Camping

Submitted by: Jeff Reys

If you re a smart marketer, then you know the advantage mobile billboards give your business over the competitors. Knowing the psychology behind using billboards gives you a cutting-edge to dominate the market. Here s how effective it is for you to use it in your marketing.

Building a Buzz

Consumers in your local town may already know that your business exists, but you are looking to build more awareness of your brand through advertising. Mobile billboards can help you do this through displaying your unique selling point all over town. Using billboard trailers puts your message right in front of their face. By seeing your message across town, you get them thinking about how they could benefit from your product, program or service. Billboards build buzz because they target the high traffic areas and people absorb the message displayed there.

Focused Advertising

By using billboard trailers as your form of advertising, you receive targeted leads that will flock to your business. Even in your own town, there are different categories of people. Each of these categories have different likes and dislikes, different income status, shop at different places and look for certain programs, services or products. While your business might cater to a niche market or could possibly service everyone, it s important to let these categories of people know how your business can meet their needs, different from other businesses. By using mobile billboards, you reach a core group of people, you communicate your message speaking their language to them and target leads that will become customers for life.

Attention Grabbing

Have you noticed billboard trailers? If you have seen them, then you know how they use top-notch graphics to go with a business s marketing message. The graphics draw attention to the mobile billboards because they pop the viewer out of their comfort zone to look and take in the message. With carefully chosen and placed graphics, the designer also chooses the font style and a color to grab attention to mobile trailer s possible extent.

Even then, this form of marketing is not just mobile. The trailers often park at busy intersections in parking lots during peak rush hour traffic. The traveling billboards park at the business if the intent is to deliver the message to drive traffic inside the door during a particular event or time of year.

Location, Location, Location

Yes, having mobile billboards helps you have location in your local area. You can t simply move your business to the busiest intersection, but instead can send the mobile unit to do the work for you. With so many choices for consumers to choose from competitors and local businesses simultaneously competing with the Internet, having a mobile form of marketing helps to compel locals to use a business in the nearby area.

Repetition of the Message

If you understand marketing, then you know that you will find yourself speaking like a broken record. Repeating the advertising message is essential. Potential customers take an average of seven times of hearing it before they decide whether the product, program or service is right for them. Having your message displayed on mobile billboards around town is a surefire way to repeat your message to potential customers.

About the Author: Our dedicated team will work with your corporate branding to create highly effective visuals for your campaign, promoting your business through effective and appropriate graphic imagery. Visit our Website

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Source:

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Sleeping Bags

by

Home Business Center Inc

When shopping for a sleeping bag, you want to find one that will keep you comfortable and warm. But how do you know what features to look for, and what features are worth the extra money?

There are several options, and the best sleeping bag for you will depend on the type of camping you will be doing, where you will be camping, if you will be in warm or cold climates and of course, how much money you want to spend.

Here is what to look for:

Sleeping Bag Size

It is ideal to have a sleeping bag that fits your body size. You do not want one that is too short or to confining, but at the same time you do not want a sleeper that is too large. Keep in mind that the larger the bag is, the more space your body has to heat. A well-fitted sleeping bag can help keep you warmer.

There are smaller sizes designed specifically for kids and larger bags for big and tall people. There are also zip-together options where you can combine two bags into one. These can be useful for couples who prefer to sleep together or parents with small children. Zip-together bags can also be used separately when needed.

Temperature Rating

Most bags will have a temperature rating, usually found on the tag. This defines how warm the sleeping bag will keep you. The lower degree rating the bag has, the warmer it will keep you. The warmest styles can be used all year round, while lighter weight alternatives should be used in summer only. Keep in mind that summer nights in some locations can still get chilly (ie higher elevations).

Lining and Insulation

The outer shell of the sleeping bag can protect you from wind and some amount of water. Most campers do fine with a semi water-resistant shell made of nylon or other material. If you want a very water-resistant shell, look for one made with Gore-Tex.

The inner lining is designed to allow your body to breathe. The insulation in between the outer shell and inner lining is usually either synthetic material or down. Synthetic is a more popular insulation for campers because it costs less and is easier to clean. On the other hand, wilderness backpackers may prefer down insulation, as it is lighter weight and can compress small for easier and lightweight carrying.

Sleeping Bag Shape

In general, there are rectangular shaped and mummy shaped bags. Mummy bags are the most popular because their shape helps the body retain heat. They are narrower in the feet area and also around the head. They are also smaller, so they take up less space and are lighter weight than the rectangular style.

Rectangular bags are usually cheaper, and a good option for those on a budget. However, they are heavier, bulkier and may not keep you as warm. If you are strictly a warm-weather summertime camper and you don’t need to carry your sleeper on your back, the rectangular style can work fine and save you some money.

For discounted prices and sleeping bag reviews, see sleeping bags and free camping checklist.

Article Source:

eArticlesOnline.com

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